Brand Manager - International Business - Auto - IIM/MDI/ISB/FMS

Roles & Responsibilities:

Brand Management

- Manage advertising, media agencies as well as consultants to develop suitable brand campaigns in line with the strategic intent

- Engage with multiple regional stake holders like Sales & Distributor teams to align and implement strategy

- Implement the global and country level brand strategy to achieve market leadership.

Product Management:

- Develop business case for new products or variants to be developed

- Keep a close check on the markets and consumers to identify new trends/insights

- Ensure product feedback from various countries on existing brands are funneled back to R&D.

Key Deliverables:

- Timely and successful completion of key marketing initiatives

- Brand Volume & Market Share

- Brand Health Scores

Technical/ Functional:

- Ability to present and articulate ideas clearly

- Understanding of Sales Process

- Sound understanding of Marketing/Brand Management principles

- B2C marketing expertise

- Analytical Skills

Education-

From premium Business School and Tier B School