Brand Manager - International Business - Auto/FMCG/FMCD/Electronics Product

Brand Management

- Implement the global and country level brand strategy to achieve market leadership.

- Engage with multiple regional stake holders like Sales & Distributor teams to align and implement strategy.

- Manage advertising, media agencies as well as consultants to develop suitable brand campaigns in line with the strategic intent.

Product Management:

- Keep a close check on the markets and consumers to identify new trends/insights.

- Develop business case for new products or variants to be developed

- Ensure product feedback from various countries on existing brands are funneled back to R&D.

- Monitors and track competitive activity in key markets

Drive Customer Experience Initiatives:

- Develop marketing programs that drive a superior customer experience at key touchpoints like showroom, Digital & On ground.