Brand Manager - Insurance/FinTech

Brand :

- Work with Marketing leader to define brand positioning, and design and deploy strategies to strengthen the Companyf brand and build brand equity.

- Work with external agencies & internal team to create brand strategy, and develop a strong differentiated brand

- Lead brand marketing execution - offline/online brand campaigns, marketing mix design while maximizing the ROI through market mix modelling

- Develop a deep understanding of Company's target consumer and become his/her advocate across company initiatives

- Innovate and experiment to accelerate brand scale up

- Design, conduct, and analyse consumer research and brand health tracking; partner closely with the media, advertising, and analytics teams to define campaign performance metrics to ensure a high level of effectiveness

Social Brand Platforms :

Desired Qualifications / Experience :

- Build and manage Company's online brand platforms (FB, Twitter, LinkedIn etc.) and execute online brand campaigns

- Work with the in-house creative/content team and ensure high quality content development to support paid marketing initiatives\Work with online marketing groups, communities, influencers & build partnerships to deliver brand message to relevant target group

- Manage ORM for the brand

- MBA from a tier 1 institute

- 5-8 years of experience in brand management with focus on digital/social media marketing

- Excellent communicator and creative thinker, with an ability to use data to inform all decisions.