Brand Manager - Insurance

Our Client is a top life insurer in India and is a listed company.

They are keen on onboarding a senior brand leader with about 8-12 years of exceptional marketing skills.

Role: Brand Manager

Understand requirement of the stakeholders, define clear objectives, manage day to day interactions & build consensus

- Communication across

o ATL (Above the line) - TV, print, outdoor

o BTL (Below the line)

o Digital

- Help develop marketing communication & collaterals across all channels

- Analyze brand positioning and consumer insights

- Shape and communicate our vision and mission

- Translate brand elements into plans and go-to-market strategies

- Manage a team of marketing people working on brand initiatives

- Lead creative development to motivate the target audience to "take action"

- Establish performance specifications, cost and price parameters, market applications and sales estimates

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Monitor market trends, research consumer markets and competitors' activities

- Oversee new and ongoing marketing and advertising activities

- Monitor product distribution and consumer reactions

- Devise growth strategies

- Align the company around the brand's direction, choices and tactics