Brand Manager - Industrial Paints & Coatings Manufacturing

Position : Brand Manager / Product Manager

Location : Baroda / Vadodara [ Gujarat ]

Company : A leading name in the manufacturing of Industrial Paints & protective Coatings

Job Requirement :

MBA in marketing from reputed institutes with 4+ Years of experience into Brand management, marketing management, brand promotion, branding, marketing strategy, along with some experience in Channel Sales

Preferred Industry : Chemicals / Cement

Job Role :

Technical functions :

- Leading efforts to create a marketing and branding budget and implementing the strategy for company's line of products as per the decided brand positioning

- Marketing activities including designing, coordination and execution of: exhibitions, website, product literatures, product packaging, collaterals such as TDS, MSDS, and other visual aids and updating the same information on various platforms such as website and other media platforms

- Maintaining database of product launches including product feedback from the market.

- Responsible for all digital marketing

- Providing training to sales team on new strategy, schemes etc.

- Monitoring commercial success as well as overall product performance/marketing strategy and competitiveness in the marketplace, and taking corrective actions after taking approval from management.

Managerial function :

- Monitor customer data base & industry developments; identified new product opportunities and form business model for a possibility of new business

- As the Product Manager for the retail line of business, overall responsibility of strategy implementation including specifics such as: gathering competition's pricing knowledge, creating selling tools, monitoring sales performance and preparing and executing a proper launch strategy for new as well as modified products

- Managing relationships through great interpersonal skills while working in a cross-functional teams various departments such as sales, sales coordination, R&D, etc.

- Data analysis and presentation before Management & Sales Team

- Monthly review meeting on all ongoing projects; sent updated information to all stakeholders.

Administrative functions :

- Maintaining proper database for work done including researching literatures of other brands as well as knowledge gathering.

- To attend calls & query of all internal customers.

- Maintaining project wise status report on daily basis

- Maintaining MIS of all marketing projects R&D reports required for various cross-functional meetings with sales, purchase, HR, etc.