jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
12/07 Nazia
Manager - HR Recruitment at Ingenuity Inc

Views:2879 Applications:332 Rec. Actions:Recruiter Actions:90

Brand Manager - Home Care/Fabric Care/FMCG (4-6 yrs)

Mumbai Job Code: 719922

Brand Manager -Home care/ Fabric Care- FMCG

Company : A Reputed FMCG Client(which is into Personal Care/ Home Care)

Position : Brand Manager

Location : Mumbai

Job Profile :


- Developing new categories within the brand along with NPD responsibilities, collateral materials for ATL, BTL activities, Product mix

- Profit & Loss responsibility.

Innovation : Develop a clean innovation funnel & work with cross-functional teams to deliver on same.

Trade Marketing : Partner with the Sales team in devising strategic trade initiatives & trade-related activities

- Analyzing & reviewing market response/requirement and strategizing product plans for accomplishing business goals.

- Monitor market share performance of brand across various markets and implement area specific plans

- Monitoring and analyzing a brand and competitors performance to identify Strengths, Weaknesses, Opportunities and Threats

- Strong strategic thinking and excellent communication skills enabling you to work across, and engage with, internal and external teams.

- Business planning and analysis for assessment of revenue potential in business opportunities.

- Creation of brand positioning platforms and generation of effective communication plan

- Developing annual brand plans in partnership with the sales and insight teams, Leading cross-functional innovation teams.

- Media Planning and Buying, Exposure in Vendor Management

Provide Brand Strategy inputs : Develop an annual broad Marketing plan & execute

- Product Promotions, Developing & refining a brands in-store demonstration program.

Competitive Intelligence : Collect & recraft plans as applicable

- Deliver on Market shares, budgets & business goals

- Ensuring profit targets are achieved, margins maintained & expenses controlled.


This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights (Read more)
  • Follow-up
    (Read more)
Something suspicious? Report this job posting.