Brand Manager - Herbal Products

Brand Manager

Job Description :

- Lead the respective OTC brand segments (Herbal range of VMS, Lozenges, Antacids, Analgesics and others)

- Develop and deliver the marketing plan in-line with the overall category plan.

- Lead the Creative & Media team and take responsibility for developing and implementing all marketing plans

- Lead marketing plans in collaboration with a variety of functional areas such as PR, Packaging, Design, Product Development, Supply Chain, Commercial and Operations

- Create & lead the NPD roadmap for the category towards achieving long-term vision

- Analyze and provide consumer, category, and brand information to support channel marketing and sales initiatives

- Lead insight gathering research into consumers and competitive category to secure knowledge that can be utilized to enhance and evolve the brand

- Develop strategies to increase brand market share, brand identity and brand awareness

- Analyze monthly sales and present it to the management in monthly review meetings

- OTC experience is a must