Brand Manager - Healthcare

Currently working on a Brand Manager role for a chain of Hospitals/ clinics to be based in Hyderabad. Looking for MBA Marketing with minimum 5 yrs experience preferably from Healthcare/ Hospital Background.

Market Research: Lead market research initiatives to derive insights on consumer wants/needs/desires before product conceptualization.

Brand Strategy - Positioning and Differentiation:

- Finalize the brand's vision, positioning and architecture

- Innovate to create product differentiation in the market place

- Ensure that the product is designed and built as per the consumer need and preferences

- Finalize on product pricing basis positioning, consumer insights and competition mapping

Brand Communication: Lead initiatives for consistent external & internal communications as per the Corporate Communications guidelines.

- Visual Identity - Brand name, logo, catch phrase, jingle, mascot, brand manuals, etc.

- ATL Communication - Development of creative & finalization of the media plan

- Collaterals - Brochures and leaflets, project presentations, virtual project animations, corporate presentation and AVs, project models, designs for all external and internal signages / graphics