Brand Manager - Healthcare

Responsibilities:

- Drives the evolution of the brand and its positioning, builds brand proposition for the new products to be launched.

- Develops & executes a strong Digital Marketing, Social Media and Alliances strategy for the new brand, building cutting edge engagement and experience for the new age consumer

- Leverage data analytics, marketing technology and customer insights to plan, develop and execute marketing communications and content initiatives in order to increase market share, ROI and achieve new business goals.

- Driving Social Media strategy across platforms effectively, building strong Content and Influencer marketing initiatives

- Building Innovative ways to drive more organic and Direct traffic. Creating digital content to enhance brand image and drive sales through a strong social connect.

- Ability to analyse key metrics to measure success of content marketing programs, digital marketing campaigns and SEO efforts.

- Brand Strategy, Positioning and Activation Strategy and execution ownership

- Communication (ATL/BTL) media planning and buying, social media

- Leads and mentor a growing team of marketers across a broad set of functions including brand management, content, and digital marketing.