Brand Manager - Healthcare

Currently working on a Brand Manager role for a Healthcare chain based in Gurgaon.

Job Profile:

Market Research : Lead market research initiatives to derive insights on consumer wants/needs/desires before product conceptualization

- Analyze the overall market potential, competitive landscape and identify emerging market trends

- Provide project specific insights through need gap analysis, U&A studies, etc.

Brand Strategy - Positioning and Differentiation :

- Finalize the brand's vision, positioning and architecture

- Innovate to create product differentiation in the market place

- Ensure that the product is designed and built as per the consumer need and preferences

- Finalize on product pricing basis positioning, consumer insights and competition mapping

Brand Communication : Lead initiatives for consistent external & internal communications as per the Corporate Communications guidelines.

- Visual Identity - Brand name, logo, catch phrase, jingle, mascot, brand manuals, etc.

- ATL Communication - Development of creative & finalization of the media plan

- Collaterals - Brochures and leaflets, project presentations, virtual project animations, corporate presentation and AVs, project models, designs for all external and internal signages / graphics

Experience Required :

- MBA - Marketing with 4- 8 years of experience

- Good attention to detail, analytical skills and logical reasoning

- Sharp ability to understand business requirement and varied economic environments

- Strong focus on speed and ability to adapt change Good communication and high on Strategic Agility