Brand Manager - Healthcare

KEY ACTIVITIES/ RESPONSIBILITIES :

Strategy Development & Execution

- Develop marketing plans addressing category recruitment

- Develop and execute the annual marketing calendar

- Conceptualize communication plans to create brand recall and actively engage consumers and execute them through a prudent mix of ATL and BTL activities

- Understand consumer needs and market dynamics

- Work closely with local managers and the sales team to ensure alignment and execution marketing activities

- Develop relevant promotional strategies for consumers

- Support launch of promotional schemes for channel partners

- Understand market and consumer feedback by leveraging internal and external data sources and present insights for future developments

Consumer Connect

- Plan and execute on-going programs for better consumer connect especially focusing on the youth segment

- Effective execution of market development activities for creating better brand awareness

Creativity & Innovation

- Partner with creative agencies to develop effective modes of communication both within stores and outdoors

- Partner with merchandising agencies to develop resources to reaching out to consumer

Self-Development

- Keep abreast with latest industry trends and research

- Understand Bausch + Lomb competency framework and Values and demonstrate in day to day operations

- Take ownership of personal development and maximize career opportunities