Brand Manager - Hair/Skincare

ROLE & RESPONSIBILITIES:

- Manage a team of professionals in the brand team across design, content, social media, content studio, etc

- Do budget allocation, influencer marketing, and social media planning across channels (D2C, Market Places,etc)

- Accelerate Brand Awareness through excellent marketing execution, both online and offline

- Lead creative development, Big Idea thinking, to move awareness, consideration, and trials

- Launch NPDs with actionable marketing plans and go-to-market strategies

- Liaise across various functions and collaborate for day-to-day functioning and business growth

- Establish performance standards, cost and price parameters, market applications, and sales estimates

- Measure and report the performance of all marketing campaigns, and assess ROI and KPIs

- Analyze brand positioning and consumer insights through regular consumer research

- Monitor market trends, research consumer markets and competitors' activities

- Proven work experience in Brand for about 8-10years

- Experience in Makeup/Skincare or any FMCG brand preferred

- Understanding of consumer needs and behavior

- Strong analytical ability - analyze data, develop insights, etc.

- Strong communication and interpersonal skills. Especially the ability to work cross-departments to achieve results

- Have the ability to think big, delivering innovative strategic solutions

- Budget management skills