Brand Manager - Gulf Battery

Looking for people with battery marketing/ good sales experience currently working at state head / Area head level in leading company like Exide, Amco, Tata Green, Amron, Amara Raja etc .

Company launching Batteries "Gulf Batteries"

Designation : Brand Manager- Battery

Division / Location : Marketing / Mumbai

Reporting to : Category Head

Designation and Number of People Reporting to your Position: Nil

Purpose of the Position

- Brand promotion BTL Campaign

- Trade Marketing

- Sales tracking and monitoring of key brand and SKU

Major Areas of Responsibility of this position

1. Designing and implementation of brand promotion campaign

2. Effective utilization and monitoring of brand expenses

3. Coordination with regional and local Sales team for effective implementation of marketing initiatives

4. Coordination with regional and local sales team for key brands SKU sales and performance

5. Designing & implementation of efficient and effective consumer and trade promotion for brands

6. Coordination with logistic team for effective and smooth roll out of consumer and trade promotion

7. Coordination with media agency

8. Vendor coordination and management for various CGs and other trade promotions

9. Monitoring competition activity

Linkages

Within the Organization Outside the Organization

- Sales - Agencies

- Logistic - Vendors

- Finance

Skills and Competencies required:

- Education: Graduate with MBA in sales and marketing

- Knowledge:

a) Sales

b) Brand promotion

c) Trade marketing

- Skills:

a) Computer - MS Word, Excel, power point

b) Consumer and trade activation