Brand Manager - Global Tech Startup

Job brief

We are looking for an experienced Brand Manager to help build the brand and raise brand awareness for a Global B2B2C Startup. You'll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.

What will you do?

- You will help us shape the company's outward image. To do that, you'll need to uncover consumer insights and work with various stakeholders and agencies to deliver innovative marketing campaigns. You will be expected to learn what can attract our customers and prospects and how we can improve customer experience.

- If you're creative, possess a strategic mind and have experience in implementing targeted brand campaigns, we'd like to meet you.

- Ultimately, you'll help us improve our company's reputation and drive growth.

Responsibilities :

- Analyze brand positioning and consumer insights

- Shape and communicate our vision and mission

- Translate brand elements into plans and go-to-market strategies

- Manage a team of marketing people working on brand initiatives

- Lead creative development to motivate the target audience to - take action-

- Establish performance specifications, cost and price parameters, market applications and sales estimates

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Monitor market trends, research consumer markets and competitors- activities

- Oversee new and ongoing marketing and advertising activities

- Monitor product distribution and consumer reactions

- Devise innovative growth strategies

- Align the company around the brand's direction, choices and tactics

- Ability to work cross function

Requirements:-

- Proven working experience as Brand Manager or Associate Brand Manager- Ideally but not necessarily with a product company

- Proven ability to develop brand and marketing strategies and communicate recommendations to executives

- Experience in identifying target audiences and devising effective campaigns

- Excellent understanding of the full marketing mix

- Strong analytical skills partnered with a creative mind

- Data-driven thinking and an affinity for numbers

- Outstanding communication skills

- Up-to-date with latest trends and marketing best practices

- Degree in marketing or a related field - preferred but not necessary