Brand Manager - Gaming Industry

Brand Manager - Gaming Industry (Tier 1/2 Institutes only)

- Manage brand delivery and consistency across all communication channels and platforms; Nurture the relationship with local external creative and media agencies, and in collaboration with marketing department to develop innovative and efficient mass media plans driving Device, Channels and other non-conventional mediums.

- Liaison with all stakeholders to ensure campaigns are executed on time and on budget

- Create briefs for agencies, Project manage 360- campaigns, compare and negotiate vendor costs

- Execute all ATL and BTL activities for brand, both online and offline

- Will develop positioning recommendations, guide market research analysis and define brand elements and tone.

- S/he will find ways to further enhance the branding of a product or service, as well as develop a marketing plan through analysis of current market data and trends.

- In addition, it would do well to be familiar with statistics and research analysis.

- S/he will often need to be forward-thinking to anticipate future trends and success of a product or service.

- Analyse brand inputs (from client perceptions to competitor insights and macro-economic data)