Brand Manager - Games Industry

JOB DESCRIPTION

Brand Manager

Location: Bengaluru, India

ABOUT THE ROLE :

At our core, we are gamers, dedicated to creating premier experiences and bringing joy to millions of gamers worldwide. If you share the ethos, you could be one of us.

We are looking to hire a Brand Manager with a minimum of 5 years' experience, who will lead the development and execution (end to end) of marketing campaigns . The candidate will be expected to

- Develop detailed and engaging marketing content and promo plans that reflect the global brand strategy and the regional go-to-market plan.

- Work with top creators and agencies to create fantastic, localized experiences for gamers in India, with award winning production and engaging storytelling.

- Own and run complete campaigns with agencies, creative teams, and specialist teams to deliver marketing/product goals. We are fun quirky team, not afraid to poke fun at oneself.

- Run insight generation and market study programs and drill down to clear needs, goals, and metrics for the growth of games. Figure out what your TG finds fun.

Note: The role reports to the Head of Marketing and the person will be leading all things brand.

WHAT WE EXPECT :

- While a strong understanding of the games industry is ideal, we treat it as an enabler rather than a filter.

- Heavily conversant with brand building principles and tools/trends to drive mobile users and revenue

- Experienced in scaling digital products using a roadmap via pure marketing. We love people with deep expertise in one channel, and a generalist for others.

- Fully equipped to handle a high DAU product showcasing past experiences in high user bases in gaming, entertainment, OTT, or big tech. Or have created ads/content for such organizations.

- Alternatively, have individually managed a category/revenue stream/GMV of significant

- Able to demonstrate your passion for gaming, having played OR having worked in gaming organizations. Or have worked in Ad agencies and created content on gaming/entertainment

- Proven in running large budget marketing campaigns for consumer facing digital brands.

- Additional understanding of AAA esports/mobile gaming esports and following trends is a plus.

- Regular/Past player of our games is always a helpful plus.