Brand Manager - Furniture & Home Decor Business

Brand Manager

We have an urgent opening with a leading Furniture & Home Decor company

Role will include:

- The development of the core brand elements like articulation of its positioning, language, value propositions etc.

- Development of sub-brands and store communication strategy for the brand.

- Own the creative output for the brand across owned and paid media channels.

- Building the social media strategy for the brand.

- Chart and own the PR mandate for the brand.

- Work with consumer insights team to deliver on-point communication.

- Actively involved in new launches, new product developments, new Brand identity, launch strategy for different markets as well as the regional advertising campaign.

- To own the brief and outputs from different creative agencies and manage internal stakeholders for different growth projects.

Desired Skills and Functional Experience:

- 4-5 years of work experience in building & growing consumer brands.

- Experience of working with an online commerce or a D2C brand.

- Experience of driving the zero-to-one journey of a new brand is a plus.

- Expert level knowledge of offline & online branding media.

- Experience of collaborating with creative, media and advertising agencies.

- Experience in building brand, creative and social media mandates for the brand.

- Good experience of having worked with both offline and online branding media.

- Experience of driving brand imagery.