Job Description : - Lead the brand and communications strategy to build equity and drive customer acquisition and retention goals - Lead the brand strategy workstream beginning from consumer insights to proposition development to build a strong brand. Develop the voice, tonality and identity of the brand - Responsible for end-to-end execution of campaigns from agency briefs to creative development, media planning, campaign execution and measurement. - Understand different consumer segments and build plans and assets to target them - Lead campaigns across media like Digital, TV, BTL activities in residential complexes, hoardings and social - Collaborate effectively with cross-functional teams (region heads, creative team, CRM team, acquisition teams, product, PR, legal), - Drive brand consistency across marketing assets - Be the business owner for all brand research and tracking studies partnering with internal teams and research agencies - Understand business trends by analysing data and recommend solutions to hacking growth - Have good category understanding and come up with robust solutions to drive revenue growth through category interventions like new range, new SKU launches - Create strong metrics for campaign performance and monitor them on regular basis to continuously improve on campaign inputs- strategy and creative creation - Think big, think disruptive. Need to build a category through new ideas - Steer the marketing agenda with a strong bias to action in an ambiguous environment Required Experience &amp; Skills : - Master's in Business (Marketing/Strategy) from a premier institute - 6-8 years of relevant experience in marketing of big brands in FMCG, CPG start-ups - Experience in food industry preferred - Knowledge and experience on NPD and / or launching products is preferred - Should understand the digital ecosystem and consumer interaction points to provide solutions across these - Should have experience in GTM strategy - Hands on experience in managing new media - Understanding of new media Personal &amp; Interpersonal Skills : - Creative thinker with a great solution orientation - Data driven mindset, numerical and high attention to details - Strong communication and good interpersonal skills to liaise effectively in an evolving organisation - Proactive approach in getting things done - Digital &amp; social media savvy. Understands new media. Worked on breakout brands

Bangalore

Brand Manager - Food Startup 

Brand Manager - Food Startup  ,Job Description for Brand Manager - Food Startup  in Matrix Management Services in  Bangalore for (6-12) years of experience. Apply Now!

Job Description for Brand Manager - Food Startup  in Matrix Management Services in  Bangalore for (6-12) years of experience. Apply Now!