Brand Manager - Food/Staples Category

Brand Manager - Food/Staples Category

We are currently retained by one of the fastest growing startups (FMCG space related) in India to hire their Brand Manager. This is a well-established startup and is growing at an exponential rate. This role will be responsible to launch a new brand of organic food for the organization. Please apply if you want to be a part of a revolution in Agri-tech sector.

Please note this role needs someone who has worked in the extensively into food categories preferably staples.

PLEASE APPLY ONLY IF YOU ARE READY TO BUILD THE BUSINESS, ROLL UP YOUR SLEEVES AND GET THE JOB DONE.

The role would encompass:

- Launch a new brand of organic food for one of the fastest growing Agri-tech brand in the country

- End to end to responsibility of launching and creating a new brand replete with product

- Responsible for communication development, media management and P&L

- Develops the Marketing & Brand management strategy for the category

- Develops the Brand portfolio including Brand definition & proposition, advertising concept, pricing, packaging, place along with key stakeholders and external agencies

- Coordinate with agencies and cross functional team for brand launch

- Ensure overall responsibility for Brand Activation & shopper marketing

- Ensures effective media evaluation & planning to attain maximum ROI.

To fit the bill, you must have:

- MBA in Brand or Marketing from a good B school

- 5+ years of experience into brand building

- Proven track record in brand building in Food FMCG, Preferably Staples category

- Excellent Communications and Interpersonal Skills, should be able manage multiple stakeholders

PLS NOTE-ONLY APPLY IF YOU ARE OPEN TO WORK FROM OFFICE IN MUMBAI.

If you feel the above role matches with your career aspirations, please share your detailed CV, along with a cover note which describes your work in Food industry, new product launches, brand marketing experience and current CTC. Please note all CVs without the cover note would take longer to process.