Brand Manager - Food/Personal Care

Brand Manager

Location: Chennai Corporate Office

Client is into Sea Food processing and has a national distribution for their various products. Candidates currently managing a national brand preferably from Foods/Personal Care category are ideal.

Key Responsibilities:

- New Product/ Product Extension Planning, Development and Launch

- Conceptualize and plan for merchandising initiatives (ideation of merchandise, cost, design etc.) for new product launches

- Prepare communication brief detailing the need for brand communication, priority market and target segment for the communication.

- Responsible for Packaging Development: Prepare packaging brief with relevant consumer understanding.

- Liaise with Trade Marketing teams for Trade Promotion & Schemes.

- Plan and prepare the brief for event activation - coordinate with activation manager for planning and execution.

- Develop communication strategy for the existing and new launches and implement marketing plans across traditional and digital channels in close coordination with external agency.

- Create GTM for the new launches and execute in the market to achieve brand health metrics in coordination with sales team.

- Ensure statutory compliance related to the category across packaging and brand communication

Candidate Background:

- Full Time MBA/PGDM - Marketing.

- Experience - 4+ Years of extensive experience in Marketing.

- Preference: Experience in FMCG / Personal Care category.

- Telugu Speaking Fluency will be ideal.