Brand Manager - Food & Beverages

We have an opening with one of our client for the position of : Brand Manager

Company : Leading FMCG (Food & Beverages)

Job Title / Designation : Brand Manager

Number of positions : 01

Job Location : Mumbai

Duties and Responsibilities :

Managerial:

- Brand Management

- Product Management

- Product Marketing

- Product/Category Launches

- Advertising

- (TV, Print, Radio, Outdoor)

- Digital Media

- Strategic Alliances

- Event Management

- Promotions

- Trade Marketing

- Planning and Scheduling

Functional

- Process Management

- Performance Monitoring

- Team Management

Key responsibilities

- Media Planning: Handling a 100 CR marketing budget of across verticals of TV, Print, Radio, outdoor and all appropriate media selection for the brands.

- Overlook and strategize multiple brand sampling activities - PAN India

- Locate Culture / Music & Sports Events PAN India to create experiences that will encourage deeper relationships with our consumers & illustrate our brand.

- Plan & approach brands for the perfect alliance beneficial for the company & its portfolio of brands.

Core responsibilities

- Managing product sampling activities and all related POSM for maximum visibility of multiple brands.

- Developing and planning marketing strategies including events.

- Formulate marketing plans and events to create an experience of our brands.

- Develop event marketing strategies from concept through execution.

- Develop total corporate brand and product experience at tradeshows, large corporate events and other events & sponsored gatherings.

- Develop breakthrough positioning, to stimulate first-time event participation and long-term preference and loyalty for events.

- Working with a cross-functional team of stakeholders, develop a continuous stream of new event sponsorship and enhanced opportunities.

- Ensure key marketing deliverables are on-time and on-budget by effectively prioritizing projects, making timely marketing decisions and manage expectations with key stakeholders.

- Responsible for brand vehicle Modifications, related licenses, Insurance updates, repair, transportation and all Police related work.

- Handle end to end procedures for all events & monitor event expenditure versus budget

Requirement:

Education : MBA/PG in Marketing

Experience:

- At least 5 years Sales & Marketing (min 3 years marketing) experience in FMCG or Durables MNC Companies.

- Cross-functional knowledge specially working knowledge of Finance and in-depth understanding of Sales desirable

- Negotiation Skills

- Team Management is Must.

Note : Please note that this opening is for Fortune 500 Company

CTC : 10 - 13 LPA