Brand Manager - FMCG/Retail/Telecom

We are having a promising opportunity for the role of Brand Manager with one of our prestigious clients in South India.

Locations : Cochin / Chennai / Hyderabad

Role Purpose

To ensure effective development and execution of marketing communication and brand strategy / programmes, including visual design and sponsorship activities and other inputs in line with the overall marketing strategy.

To ensure effective delivery of programmes and selection of channels

Key Accountabilities And Decision Ownership:

Strategic;

- Budget planning and controlling-A&P Budget - Planning / Controlling / Execution. Maximise SOV with minimum SOE

- New town launch plan-Ensuring Proper planning and control over activity during new town launch

Operational:

- Coordination and communication-Interdepartmental and Agency-Marcom - Conception / Agency brief / Execution / tie ups / coordination with departments and agencies.

Planning and execution control for all type of BTL and ATL activities-Creative Planning & Micro detail in execution for all ATL & BTL activities. Media Planning / Events / Marketing Programmes / trade marketing / Publicity / Visibility - In shop, Out shop, Signage and Outdoor

Communication:

- Brand equity measurement and Brand Custodian-Brand equity for service and organization and reflected through research scores like Indica, ATP etc. Brand Custodian. All touch points - Employees / Trade Partners / Internal Dept / Consumers / vendors

Swapnali
Margdarshak Consultancy
Mumbai