Brand Manager - FMCG/Retail

Urgently Hiring for a leading MNC Company at their head office in Mumbai.

Job Role: Brand Manager.

Job Location: Mumbai.

1. Brand Strategy Development

a. Formulate and implement comprehensive brand strategies to achieve business goals.

b. Conduct market research to understand consumer needs, trends, and competitive landscape.

c. Identify target audiences and develop messaging that resonates with them.

2. Brand Positioning

a. Define and communicate the unique value proposition of the brand.

b. Position the brand effectively in the market to differentiate it from competitors.

3. Brand Communication

a. Develop and oversee marketing campaigns that align with the brand strategy.

b. Coordinate with advertising, public relations, and marketing teams to ensure consistent messaging.

c. Manage the creation of promotional materials and content.

4. Brand Identity Management

a. Maintain and enhance the brand's visual and verbal identity.

b. Ensure brand consistency across all communication channels and touchpoints.

c. Manage the brand's design elements, including logos, colors, and typography.

5. Product Launches

a. Plan and execute product launches, ensuring alignment with the overall brand strategy.

b. Develop marketing plans for new products and oversee their successful introduction to the market.

6. Campaign Launches and Performance Optimization

a. Monitor and analyse the performance of brand initiatives and campaigns.

b. Use data and feedback to make informed decisions and adjustments to

c. the brand strategy.

7. Brand Monitoring

a. Monitor brand perception and awareness in the market.

b. Address and manage any issues or crises that may impact the brand reputation.

8. Budget Management

a. Develop and manage budgets for brand-related activities.

b. Optimize spending to achieve maximum return on investment.

QUALIFICATION AND SKILLS ATTRIBUTES

- Strong analytical and problem-solving skills.

- Excellent communication and interpersonal skills.

- Creativity and innovation to develop unique brand experiences.

- Project management and organizational skills.

- Ability to work independently and as part of a team.