Brand Manager - FMCG/QSR

Job Purpose:

Lead the brand, driving revenue growth and profitability in line with market opportunity and company vision, through the next phase of evolution

Responsibilities and Duties:

Driving Business & Market Share

- Business forecasting & planning - track, analyse and implement strategies that will ensure category growth

- Drive volume & value growth across regions to deliver on annual marketing plan for designated portfolio. Own up the task of delivering MS growths for the portfolio.

- Plan the portfolio AOP and be the pivotal role in its implementation and monitoring

- Leading the Innovation process & portfolio P&L

- Lead the innovation process of introducing new products in the portfolio through gate processes and own the 8Q innovation funnel.

- Lead projects for renovation / GM improvements which drive the portfolio P&L

- Effective NPD Launch through relevant marketing and branding initiatives and tracking and monitoring them ensuring planned outcomes

- Ability to work with cross functional teams to deliver growth strategies aligned to the overall business

- Should be aware and well versed with research techniques, concept writing, business opportunity sizing, leading cross functional teams etc.

Brand Building & Demand Generation:

- Development and implementation of the marketing, branding and portfolio

- Communications strategy - including campaigns, content, design, events, digital marketing, and PR.

- Engage with creative partners / agencies to develop and drive a singular message for the portfolio

- Design consumer promotions / schemes / initiatives for increasing consumer offtakes.

- Provide short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.

- Drive consumer understanding for overall brand as well as the portfolio categories to feed into initiative planning

- Influence present and future products by providing market and consumer insights

- Partner with channel heads (Ecommerce / MT / Food aggregators) to plan and drive portfolio growths in these new channels

- Partner with agencies on driving awareness and generating demand through new age media

Additional Brand Responsibilities:

- Manage portfolio A&SP budgets

- Participate in the demand and supply planning process / S&OP process

- Working closely with the company's sales team; enabling them with relevant consumer insights to meet their objectives.

Key Relationships

Internal

1. Category Manager

2. Sales Team

3. R&D Team

4. Procurement Team

5. Finance Team

6. Head of Manufacturing

7. MD

External

1. Advertising, Media and Research partners

Minimum Requirements

- Minimum Qualification: MBA/ PG min 6-7 Years of experience

- Must have prior experience at a national level in consumer business.

- Insights Generation & Application skills

- Strong knowledge of brands , Consumer and category in consumer goods industry.

- Strong planning and execution skills and ability to see an activity end to end

- Excellent communication skills both written and oral

- Inter-personal skills to manage people across hierarchies and functions.