We are hiring for a leading FMCG company in multiple segments and a well-known brand.
Note : Kindly do not apply if you are not passed out from - Premier Institute (2016 - 20 batch)
Job Purpose :
- The position is responsible for the overall top-line and bottom-line target achievement in all geographies by focusing on the specific activities below. The product line involves any brand in our consumer care segment.
Responsibility :
- Develop and sharpen the brand code for the brand/category in consideration.
- Develop and refine the brand architecture in view of the competition and market trends.
- Develop a new product funnel for the brand and the manager is responsible for clearing the stage gates for the new products.
- Responsible for building consumer insights for the brand.
- Effectively connect with the advertising teams to create collaterals to communicate the brand proposition.
- Develop Activations/BTL activities.
- Effectively design media campaigns and work with the agencies to develop them.
- Liaise with the sales team for effective deployment of BTL activities and monitor the performance of schemes and trade activations.
Didn’t find the job appropriate? Report this Job