Brand Manager - FMCG - IIM/XLRI/SIBM/NMIMS/MDI

Purpose of the Role:

This role holder is responsible for end-to-end management of the brand including profitability and growth.

Qualification & Experience:

- Post-Graduation in Management (from a Premier institute)

- Experience of 4 to 5 years in FMCG

- Minimum 2 years of Brand Management Experience

Key Deliverables of the Role:

- Responsible for Brand building, equity, trials & loyalty of the assigned brand/s

- Development & execution of future extension pipeline

- Responsible for growth and profitability of the Brand

- Develop Marketing programs to drive brand to max potential

- Consumer Insighting for brand strategy & innovation

- Media planning & execution of ATL & BTL for the brand

- Lead communication development on the brand including digital content and platform marketing

- Close interaction with sales and channel teams to drive brand growth through effective channel marketing initiatives