Brand Manager - FMCG - IIM/XLRI/MDI/ISB

Brand Manager

Brand Planning: Prepare brand architecture target markets/ group, products, launch and phase out support; Conduct competition analysis for market practices in supporting brand promotions/ activations; Plan for brand initiatives based on growth prosp cts and gaps in current portfolio; Share plan with Media/ MR team and seek inputs on related activities/ cost/ calendar; Conduct overall analysis on marketing spends for the brand in order to ensure achievement of brand market share and health index.

Brand Communication, Development and Execution: Provide briefs to agency based on brand architecture consumer/ product attributes, differentiation, competition etc.; Review concept/ routes options prepared by agency

Trade Promotion: Coordination with trade promotion vertical for brand schemes.

Brand Plan Review: Monitor and review progress of brand against defined plan using Research Agency data, Brand track etc, Analyse competition performance; Discuss findings with TM&D sales and identify actions/ initiatives for market, manufacturing and product development in order to ensure performance of brand as per plan.

Consumer Promotion : Monitor and review implementation in order to create effective pull for products by the consumer in the market.

Market Research Conceptualization, Execution & Findings Implementation: Analyse data and identify key trends/ correlations from the MR report prepared by agency; Identify key action points and share with relevant functions PD/ Packaging etc.

Media Implementation : Discuss brief with media team/ agency and explain script; In cases interact with media partners and review media innovation if any; Evaluate initiatives with Media Team performance and identify reason for success/ failure in order to ensure effective brand awareness and recall.

- New Product/ Product Extension Planning, Development and Launch : Gather input on new product from usage and attribute study for the category/ products; Identify new product positioning/ story and directional product/ emotional attributes

- Prepare and provide new product brief market size, competition, flavours, gram ages, differentiation etc. to PD; Test prototype samples and provide inputs to PD team during development phase;

Knowledge of Brand Management (product, price, promotion, placement;

Experience :

MBA in marketing form Tier I Institute with 3-8 years of experience in FMCG business.