Brand Manager - FMCG - IIM/XLRI/ISB

Hiring for a Leading FMCG Client.

Candidates from Personal Care background only.

Preferred Candidate will be someone from IIM A, IIM B, IIM C, XLRI and ISB

2016 or 2017 Batch.

- Analyse brand positioning and consumer insights

- Establish performance specifications, cost and price parameters, market applications and sales estimates

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Monitor market trends, research consumer markets and competitors' activities

- Oversee new and ongoing marketing and advertising activities

- Monitor product distribution and consumer reactions

- Devise innovative growth strategies

- Align the company around the brand's direction, choices and tactics