Brand Manager - FMCG - IIM/MDI/ISB/FMS

we have an urgent role with one of the biggest FMCG Group at Gurgaon.

Designation : Brand Mgr

Profile :

BASIC PURPOSE OF THE POSITION:

The position is functionally accountable for:-

1. Defining, recommending and implementing brand strategy in alignment with organization goals, competition activities and changing consumer market for allotted brand/product category

2. Planning/executing the marketing and branding initiatives for allotted brand/product category

3. Participating in new product ideation/implementation in own product/brand category

PRINCIPAL ACCOUNTABILITIES AND EXPECTED END RESULT

1. Brand Strategy and Management

- Track brand performance

- Track market for competitor activity. Review research data and align to brand need

- Participate in brand market strategy in conjunction with reporting manager and National marketing Manager

- Plan and conduct market visits to get an on the ground feel of the brand - visibility ; movement market, channels etc

- Design and execute the ground level activities through effect coordination & briefing of event organizers

- Design/launch brand media campaigns with support from media manager and creative agencies-brief concerned parties, manage creative inputs, achieve right media mix and coordinate media campaign launch

- Digital/Social would be an critical element

2. Sales Market Share and Profitability management

- Achieve sales, market share and Profit target for the brand.

- Work with sales to analyse sales and profitability data ; identify opportunities - evaluate alternate channels ; promotions ; incentives etc to enhance sales and market share ; provide inputs for pricing and improving margins

3. Media Management

- Work with Manager Media Planning to develop the appropriate media mix for the brand/s

- Develop and recommend budget for each brand-plan media spends in conjunction with media planning team

- Plan innovative ways of leveraging media to enhance cost/customer research value

4. Market Research

- Provide inputs for defining market research strategy, scope & initiatives for the assigned brand.

- Follow up on research outcomes, use interpretations and recommendations to align with marketing strategy

- Participate in qualitative research initiatives

5. New Product Development & Launch

- Constantly review national and international market for flavours and variations within own brand portfolio. Supplement data from market research as an additional input

- Share ideas and suggestions with marketing team

- Coordinate with the process and R&D team to track NPD

- Once approved, track the process of NPD through effective coordination with sales, technical, SCM departments and determine a launch date

- Undertake all launch related marketing activities

- Coordinate with global team for packaging design. Liaison with legal department for packaging related compliances and smoothly transfer specifications to SCM

6. MIS & Reporting

- Collate and analyse MIS /Reporting for own brand/s

Interested candidate can share cv in word format mentioning current and expected package.

Ved
+91-9811762409