Brand Manager - FMCG - IIM/ISB/MDI/FMS

Key Responsibilities:

- Develop Annual Brand Strategy with Head of Marketing and execute Marketing Plans to meet marketing and business objectives

- Strong functional marketing expertise across Brand Communication, Brand Building / Activation, Consumer Insights and New Product Development

- Ensure effective implementation of Brand Building Initiatives - Media Plans, Retail Plans, Consumer Promotion / Activation Plans

- Work with creative, digital & experiential agencies to create relevant content for building engagement/communication platform and for innovative brand solutions

- Ensure delivery of Market Share, drive Sales Volume and Profitability targets Contd.

- Represent the consumer voice in all business, commercial decisions

- Regularly monitor market & competitive landscape to evaluate existing & upcoming opportunities/ challenges

- Undertake regular progress reviews with key stakeholders on plans and KPIs

- Managing marketing spends with measurable ROI - Drive marketing process for the brand in tune with Global and Compliance Mandates - Ensure effective partnership with external agencies and partners

Qualification & Experience - Professionally qualified: MBA from a premier institute

- 8+ years of experience in Brand Marketing. Preferably in alcobev, with exposure to experiential marketing - Subject matter expertise in brand and digital marketing

- Demonstrate ability to understand consumer / customer insight and attribute to business decision making - Strong analytical / creative skills to navigate through complex data and insights to make well-reasoned conclusions, and translate into sound strategic direction

- Team player and cross functional collaborator, with strong network inter and intra organization

- Strong ownership of brand and business KPI , Impressive verbal and written communicator to wide breadth of audiences including senior management - Passion for winning in the marketplace