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Monuca Arora

Practice Leader at Enjobs

Last Login: 08 May 2024

Job Views:  
404
Applications:  156
Recruiter Actions:  10

Job Code

1080639

Brand Manager - FMCG - IIM/ISB/MDI/FMS

8 - 10 Years.Gurgaon/Gurugram
Icon Alt TagWomen candidates preferred
Posted 2 years ago
Posted 2 years ago

Key Responsibilities:


- Develop Annual Brand Strategy with Head of Marketing and execute Marketing Plans to meet marketing and business objectives


- Strong functional marketing expertise across Brand Communication, Brand Building / Activation, Consumer Insights and New Product Development


- Ensure effective implementation of Brand Building Initiatives - Media Plans, Retail Plans, Consumer Promotion / Activation Plans


- Work with creative, digital & experiential agencies to create relevant content for building engagement/communication platform and for innovative brand solutions


- Ensure delivery of Market Share, drive Sales Volume and Profitability targets Contd.


- Represent the consumer voice in all business, commercial decisions

- Regularly monitor market & competitive landscape to evaluate existing & upcoming opportunities/ challenges


- Undertake regular progress reviews with key stakeholders on plans and KPIs


- Managing marketing spends with measurable ROI - Drive marketing process for the brand in tune with Global and Compliance Mandates - Ensure effective partnership with external agencies and partners

Qualification & Experience - Professionally qualified: MBA from a premier institute


- 8+ years of experience in Brand Marketing. Preferably in alcobev, with exposure to experiential marketing - Subject matter expertise in brand and digital marketing


- Demonstrate ability to understand consumer / customer insight and attribute to business decision making - Strong analytical / creative skills to navigate through complex data and insights to make well-reasoned conclusions, and translate into sound strategic direction


- Team player and cross functional collaborator, with strong network inter and intra organization


- Strong ownership of brand and business KPI , Impressive verbal and written communicator to wide breadth of audiences including senior management - Passion for winning in the marketplace

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Posted By

user_img

Monuca Arora

Practice Leader at Enjobs

Last Login: 08 May 2024

Job Views:  
404
Applications:  156
Recruiter Actions:  10

Job Code

1080639

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