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08/12 HR
Co-Founder at The Bridge Associates

Views:985 Applications:339 Rec. Actions:Recruiter Actions:173

Brand Manager - FMCG - IIM/ISB/FMS/MDI (4-8 yrs)

Bangalore Job Code: 1190584

Brand Manager

This position is responsible for the overall top line and bottom-line target achievement in all geographies by focusing on the specific activities below. The product line involves any brand in our consumer care segment.

The responsibility includes :

- Develop and sharpen the brand code for the brand / category in consideration

- Develop and refine the brand architecture in view of the competition and market trends

- Develop a new product funnel for the brand and the manager is responsible for clearing the stage gates for the new products

- Responsible for building consumer insights for the brand

- Effectively connect with the advertising teams to create collaterals to communicate the brand proposition

- Develop Activations / BTL activities

- Effectively design media campaigns and work with the agencies to develop them.

- Liaise with the sales team for effective deploying of BTL activities and monitor performance of schemes and trade activations

Skills/Qualifications :

- MBA from Premier Institutes

- Minimum 4+ years' experience in FMCG Marketing team

Women-friendly workplace:

Maternity and Paternity Benefits

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