Brand Manager - FMCG - IIM/FMS/MDI/ISB

Our Client is a Leading FMCG organization

Position : Brand Manager (from FMCG industry only)

Location : Bangalore

Education : PG / MBA - Premier B School (2007 / 2008 / 2009 / 2010 Batch only)

Note : Must have experience in NPD / New Product Development

Key Deliverables :

Planning and Strategy

- Prepare brand architecture (competition, products, launch etc), competition analysis, sub brand wise marketing spend analysis, scope of launch of new products/variants, pricing strategy

Communication

- Liaise with agencies and share brief as per architecture, review and approve best route for communication, monitor pre-production stage and communication effectiveness post launch

New Product Development and Launch

- Understand scope for new products / variants vis-a-vis target market / geography / segment and provide brief to PD team

- Coordinate for CPT and analyse CPT results along with financial viability

Business Planning and delivery

- Analyse product performance SKU/Geography wise, forecast sales, review return on marketing spends

Packaging Development

- Provide inputs on graphics/structure to agencies/Packaging development teams and evaluate feasibility (Cost, logistics), conduct and analyse pack test

Market Research - design and analysis

- Provide brief to MR/Agencies on research requirements and research design (target group, platform, market, no of people etc), validate design and review final research output

Trade promotion and media implementation

- Prepare media briefs (objective, route, target, cost etc.) and share with media partners, monitor the execution and evaluate the outcomes vs objective of media initiative

- Conceptualize trade promotion schemes and identify and negotiate with vendors

Desired Skills

- Should have handled brands/sub brands independently

- Independently managed product launches, media campaigns

Knowledge

- Market research principles and statistical tools

- Media platforms - Digital, Social, Print and event designs

- Brand management and communication

- Knowledge of channels, sales operations

Competencies

- Strong analytical ability

- Innovate - (Create new and different)

- Deal with ambiguous environment

- Measure outcomes and connect with action

- Collaborate with multiple stakeholders

- Strong Presentation skills

Personal Attributes

- High degree of creativity, result orientation.

If interested, Please reach me at 7290013712

Neeru Arora
Spectrum Talent Management