Brand Manager - FMCG - IIM

Brand Manager

Education Qualification- Post graduate in marketing / related field from Premier B Schools (Top IIMs- Batch- 2017 or 2018 Pass out)

Category- Tobbacco

Job Profile: Develop and ensure implementation of a brand marketing strategy in line with brand portfolio objectives.

PRINCIPAL ACCOUNTABILITY:

- Develop and implement the brand plan to ensure that brand objectives are achieved.

- Commission research and rigorously analyze data to ensure brand issues are understood and corrective action identified.

- Recommend and manage all brand activity to ensure fit with brand strategy and corporate guidelines.

- Understand the impact of cost elements on brand profitability and control brand support expenditure to ensure brand profit objectives are achieved.

- Develop and coach direct reports to ensure talented individuals feel motivated and are able to progress.

- Manage external agencies to ensure all brand activity is in line with the requirements of the brief.

- Employ innovation in products and processes in order to achieve competitive advantage.

- Work closely with Trade Marketing and Operations to ensure product and brand activities are correctly managed throughout the supply chain.

- Apply best practice in brand management to optimize efficiency and effectiveness.