Posted By

user_img

Nidhi

HR at iTaap

Last Login: 21 June 2024

Job Views:  
1750
Applications:  623
Recruiter Actions:  409

Job Code

1370618

Brand Manager - FMCG/Health & Wellness/D2C Firm

2 - 6 Years.Gurgaon/Gurugram
Posted 4 months ago
Posted 4 months ago

Responsibilities:

- Define the vision, strategy, architecture and extension plans for the brand to drive revenue growth and profitability

- Responsible for the top line and bottom-line for the Brand across all channels.

- Prepare annual marketing plans for the Brand/Category

- Develop and Execute brand activation plan consisting of Digital / consumer activation campaigns, new product launches, digital marketing initiatives etc. across all channels (D2C marketplaces).

- Liaison with media agencies to drive effective campaigns ensuring desired ROI is achieved against planned marketing spends

- Conduct market research to understand the consumer behavior and trends to ensure that the category remains on the leading edge of innovation.

- Champion the innovation strategy, from ideation to in-market launch across the categories & channels

- Work closely with different businesses to define the opportunity and guardrails based on marketing budgets

- Work closely with all departments including Sales, E-commerce, Operations, Supply chain and Finance to ensure execution of the brand strategy.

- Ensure success of new product launches through effective project management and branding strategies.

Didn’t find the job appropriate? Report this Job

Posted By

user_img

Nidhi

HR at iTaap

Last Login: 21 June 2024

Job Views:  
1750
Applications:  623
Recruiter Actions:  409

Job Code

1370618

UPSKILL YOURSELF

My Learning Centre

Explore CoursesArrow