Brand Manager - FMCG/Foods

Company: Reputed Food Company

Job Description :

1) Brand Mapping / Conceptual Mapping to understand the current market scenario and highlight future need gaps in the personal care marketplace.

2) Brand planning:consumer research and market research for better understanding of the brand dynamics, consumer needs and market opportunities.

3) Business planning: mapping business needs to the development of new brand/s, brand extensions etc.

4) Brand Development: conceptualizing and developing the brand strategy (ethos, brand values and purpose of being, brand architecture, visual & communication strategy, selling model, competitive strategy and differentiation)

Rahul
gold@pmsconsulting.in
PMS Consulting (ISO 9001:2008 Certified Consultant)