Brand Manager - FMCG/FMCD

Brand Manager

Brand Management :

- Responsible for driving Net Sales, GP and volume growth for 2 Brands- ColourUp & Exam Expert

- Range planning (assortment for General Trade & Modern trade), product pricing, mapping the sub-brands / products (i.e. looking at their life-spans and how to curtail or expand their life-spans)

- Managing portfolio mix. - The brand manager is responsible for the product planning and execution throughout the product lifecycle, including: gathering and prioritizing product, consumer and customer requirements, defining the product purpose and working closely with sales and RDQ to ensure revenue and consumer, customer satisfaction goals are met.

- Responsible to reach targeted profitability of product portfolio

- Market Share Target - Ensure overall building of product's business and market share to targeted levels in medium & long term (As per the Operating plan).

Marketing Mix Deployment and Budgeting :

- Drive the growth and contribution of champion brands within the portfolio, ensure ROMI targets are met.

- Have a strong consumer understanding and mapping right products/channels to consumers

- Manage the Brand Support and Point of sale budget & execution. Effectively drive the brand vision within available budgets

- Have strong Traditional and Digital Marketing capabilities

- Lead & Manage the Cello Seen Cello Sold program - key retail branding initiative across channels pan- India

New Product Launch:

- Scheduling and working with sales team to plan execution and tracking of sales and also responsible for success / failure of launch

- Work with Market Research for understanding and leveraging the consumer/customer/ shopper psyche

- People Management & Team Leadership: Role of an Influencer across sales and production to ensure timely delivery of the product to the targeted consumers. Effectively manage agencies we partner with.

Others:

- Scheduling and working with sales team to plan execution and tracking of sales and also responsible for success / failure of launch 2.

- Work with Market Research for understanding and leveraging the consumer/customer/ shopper psyche

- Work with creative team to manage graphics and packaging

- Provide support to Customer Activation team for displays, etc.

- Liaising with QC team to keep abreast of customer complaints and market feedback

- Interaction with legal to ensure mandatory / statutory warnings on packaging

QUALIFICATIONS: MBA with at least 6 years of experience with at least 3 years in brand management