- P&L accountability - Ensuring Business Delivery on MASS portfolio in line with AOP (Annual Operating Plan) - Drive high speed Innovation plans and manage the network to grow and deliver in white spaces through portfolio expansion - Strategy Implementation of all brand activities to deliver top line and bottom line through cross functional teams and agencies - Deliver on innovation pipeline for the portfolio - Partner closely with R&D on product development process comprising of benchmarking, kitchen trials and on-field testing - Lead the project network from product briefing to launch through collaboration with cross functional teams - R&D, Factory & production planning, Procurement, Finance etc - Develop pricing strategy for new products in the portfolio taking into account the current laddering and competition pricing - Liaison with external agencies for packaging design and development - Accelerate initial placement of product through sales support programs - launch promotional offers, dealer meets & customer trial incentives - Strategy Implementation - Contribute to the development, reinforcement and implementation of long-term strategy and plans for the brand. - Help in the development of, securing agreement to and implementation of annual brand plans & effort priorities to help the brand achieve its financial targets. - Develop and implement effective & efficient consumer promotions to help achieve brand targets. - Help develop and marketing campaigns for key influencers (contractors) to drive preference - Responsible for the development and implementation of all communication and Point of Sale strategy Strengthen brand equity with consumers - Build strong digital campaigns and communication for brand to start with activation on Digital Channel - Build Service infrastructure with dedicated helpline to cater to consumer's technical queries in the category - Execute and plan ATL communication that drives brand consideration - Leverage ATL media and digital and drive media efficiencies - Build demand with sell in & sell out BTL activation plans

Gurgaon/Gurugram

Delhi NCR

Delhi

Brand Manager - FMCG/FMCD 

Brand Manager - FMCG/FMCD  ,Job Description for Brand Manager - FMCG/FMCD  in Flexability in  Gurgaon/Gurugram Delhi NCR Delhi for (1-4) years of experience. Apply Now!

Job Description for Brand Manager - FMCG/FMCD  in Flexability in  Gurgaon/Gurugram Delhi NCR Delhi for (1-4) years of experience. Apply Now!