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Founder & Principal Associate at rFactor Consultants
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Brand Manager - FMCG/D2C (3-8 yrs)
- Crafting the right marketing mix for brand expansion across categories (including pricing, positioning, product & packaging)
- Led consumer research to discover meaningful brand, product and category insights
- Find the right opportunities from local/global offerings to launch in India, first through E Com and then across premium offline channels.
- Monitor market trends, research consumer markets, competitors' activities, in-market performance
- Market, Category & Brand assessment by tracking new user acquisition and conversion rates
- Lead the Cross-Functional Project Team for delivery of the commercial and product innovations (including R&D, Supply Chain, Finance)
- Lead packaging development, product development and testing for the innovation
- Brief and create communication for new product or brand innovation (working in conjunction Creative team)
- Lead 360-degree asset creation (Digital, TV, Print, POSM & Radio)
- Create efficient advocacy plan through digital only communication/ influencer marketing model relevant to size, aspiration and TG of the range
- Create a brand toolkit for new innovation launches and translate brand elements into plans and go-to-market strategies
- Ensure Creativity within developing marketing/sales collateral, branding, and other customer-facing material.
- Measure and report performance of marketing campaigns against goals (ROI and KPIs).
- 3-4 years of brand marketing experience preferable in FMCG / D2C brand marketing beauty and personal care category
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