Brand Manager - FMCG/Consumer Durable

Brand Manager

Purpose of the role : This role is responsible for managing all areas related to product management, brand management, media deployment, market research and communication.

Responsibilities :

Market Research & Strategies :

- Study the market trends in terms of retail audit and consumer off take data to identify brand need gapfit

- Devise and implement marketing strategies for the brand , identify research needs , provide necessary brief to MR and implement actions based on findings

- Conduct market research to test 4Ps of marketing and monitoring the performance of implemented strategies.

Media Deployment :

- Brief and coordinate with media buying agency for development of media campaigns

- Develop consumer promotions and monitor their ROI

- Design , implement and monitor various BTL activities and activations for the brand

- Identify appropriate media channels to deliver message in a cost effective manner

New Product & Packaging Development & Launch :

- Through market study of trends and emerging segments, identify the latest consumer needs, growth opportunities for consumer franchise through launch of new and innovative flavours & products while working closely with the R&D department

- Write appropriate briefs to communication and R&D teams for NPD launches

- Understand the consumer requirements and develop a competitive value proposition for the customers through packaging, R&D, Sales & distribution departments

- Costs & P&L, Communication Development, Sales & Distribution, Brand Strategy