Brand Manager - FMCG/Agri/Dairy

Job Description :

- Formulating Marketing Plans, forecasting, analysis of brand in individual product or category.

- Building Brand focus in conjunction environment with operational requirement, utilizing market feedback to develop marketing intelligence for positioning the products.

- Brand Promotion & Product Launches

- Translating Brand strategies into Brand Plans, Brand Positioning and go to market strategies in alignment with organisation goals and changing consumer market.

- Media Planning & Buying for ATL/BTL activities, Outdoors, Road Shows, Publicity Material, and Markets/Corporate Markets.

- Liaison with Advertising agencies for the execution of print ads, corporate AV's & TVC.

- Monitor market trends, research consumer markets and competitors- activities to identify opportunities and key issues

- To Handle BTL Activities Operationally for Brand Awareness.