Lead Consultant at Executive Tracks Associates Pvt Ltd
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Brand Manager - FMCG/Agri/Dairy (2-5 yrs)
Job Description :
- Formulating Marketing Plans, forecasting, analysis of brand in individual product or category.
- Building Brand focus in conjunction environment with operational requirement, utilizing market feedback to develop marketing intelligence for positioning the products.
- Brand Promotion & Product Launches
- Translating Brand strategies into Brand Plans, Brand Positioning and go to market strategies in alignment with organisation goals and changing consumer market.
- Media Planning & Buying for ATL/BTL activities, Outdoors, Road Shows, Publicity Material, and Markets/Corporate Markets.
- Liaison with Advertising agencies for the execution of print ads, corporate AV's & TVC.
- Monitor market trends, research consumer markets and competitors- activities to identify opportunities and key issues
- To Handle BTL Activities Operationally for Brand Awareness.
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