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06/07 Sumitha Prakash
Lead Consultant at Executive Tracks Associates Pvt Ltd

Views:3492 Applications:355 Rec. Actions:Recruiter Actions:71

Brand Manager - FMCG/Agri/Dairy (2-5 yrs)

Coimbatore Job Code: 717858

Job Description :

- Formulating Marketing Plans, forecasting, analysis of brand in individual product or category.

- Building Brand focus in conjunction environment with operational requirement, utilizing market feedback to develop marketing intelligence for positioning the products.

- Brand Promotion & Product Launches

- Translating Brand strategies into Brand Plans, Brand Positioning and go to market strategies in alignment with organisation goals and changing consumer market.

- Media Planning & Buying for ATL/BTL activities, Outdoors, Road Shows, Publicity Material, and Markets/Corporate Markets.

- Liaison with Advertising agencies for the execution of print ads, corporate AV's & TVC.

- Monitor market trends, research consumer markets and competitors- activities to identify opportunities and key issues

- To Handle BTL Activities Operationally for Brand Awareness.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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