As Senior Brand Manager the incumbent:  - Takes overall responsibility for managing all brands within a category.  	 - Assists in developing and executing the marketing & branding strategy to improve market share and reach.	  - Monitors activities such as media, brand value proposition offered, brand activation, advertising concepts, pricing, packaging, and promotion.  - Ensures co-ordination within brands of the same category in order to ensure brand optimization.  - Ensures that brands leverage on the common market intelligence & consumer needs for the category.  - Ensures that each brand identity and brand equity developed in alignment with the overall corporate brand. 	 - Monitors coordination between advertising & research agencies, consultants and the brand teams.  	 - Monitors coordination between R&D and brands within the category to ensure that consumer needs are distinctly met by different products without overlap of targeted usage. 	 - Scans the business environment to explore options for revenue generation from new and existing customers. 	 - Assumes responsibility of developing all brand extension strategies, along with the marketing head. 	 - Prepares all annual plans and budget planning activities for all brands within the category. 	 - Monitors brandwise budget vis-à-vis actual expenditure. 	 - Co-ordinates with departments like Sales, R&D, Finance, Integrated Planning, Sourcing & HRD for product & brand related requirements. 	 - Develops systems across brand teams which facilitate better MIS and synergy of operations. 	 - Develops market entry strategy for previously untapped geographies based on market intelligence, and validate the same with Marketing Head.  - Ensures that distinct brand focus is maintained in all media activities simultaneously ensuring activities of one brand are detrimental to another. 	 - Ensures tracking & maintenance of optimal levels of budgets, costs & pricing with respect to the brand. 	 - Ensuring that the top-line & bottom-line objectives of the brand group are strictly met.  	 - Supports development of a performance driven culture amongst all employees by implementing the PMS within the brand team 	 - Ensures adequate motivation and retention of all employees through effective leadership and grooming 	 - Provides the necessary leadership and guidance to key employees and top performers through mentoring and identification of best practices to enhance performance excellence  Job Location : Calcutta  Upto 25 lakhs  Mail with Current CTC

Kolkata

Brand Manager - FMCG 

Brand Manager - FMCG  ,Job Description for Brand Manager - FMCG  in Sourcing Solution Technologies in  Kolkata for (8-20) years of experience. Apply Now!

Job Description for Brand Manager - FMCG  in Sourcing Solution Technologies in  Kolkata for (8-20) years of experience. Apply Now!