Brand Manager - FMCG

Only those with FMCG experience need apply

- The brand manager would be responsible for the overall brand strategy and execution. He/she would be responsible for all brand communication, advertising, promotions, research and media (ATL and BTL). MBA with 8-12 Experience.

Key Responsibilities

- Devise the launch strategy and oversee the execution of the new brand launch

- Handle the advertising and media agency

- Handle new product development

- Prepare and execute the annual marketing plan (ATL/BTL)

- Marketing budget control and monthly updates to management

- Handle PR and digital strategy

- Initiate market research and oversee the execution

- Vendor management

- Analyze consumer and retail panel data and uncover actionable insights

- Track and analyze competitor marketing initiatives including communication, media spends & strategy

- Ideate and launch innovative and exciting offers/schemes in the market to create consumer pull and excitement in the trade (trade marketing)

- Work closely with the sales team and provide support and inputs