Brand Manager - FMCG

Leading FMCG looking for Brand Manager with 8 to 12 years of experience.

Job Description:

1) Develop the strategic roadmap for all brands.

2) Formulate strategies.

3) Develop annual plans.

4) Assess in market potential for new products, innovation in existing products,

5) Develop and build a robust new product business plan.

6) Map potential versus capability available in the system and synergize design of new products with existing capability.

7) Continuously obtain feedback from consumers and collaborate with NPD team,

8) Continuously monitor the commercialization process and ensure that the developed product reaches the market.

9) Design, develop and implement innovative marketing initiatives.

10) Design and develop innovative packaging solutions.

11) Develop and execute consumer activation strategies.

12) Collaborate with regional teams and ensure successful execution of designed initiatives.