Brand Manager - FMCG

Define the product & brand strategy to deliver growth ambition

Build brand equity through effective brand communication

Lead market research & consumer insights for deeper understanding of the target audience

Create an innovation pipeline for new Product Development; Work with R&D & manufacturing on NPD & launch products at the targeted price points & margins

Create a marketing road map to reinforce product positioning

Plan & execute media (ATL) plans, deploy budgets & monitor its efficiency

Understand Market Share & take corrective action by strengthening product offering

Budgeting & Forecasting, Portfolio margin, ROI Monitor

Creativity & Innovation, Business Acumen, Strategic Thinking, Decision Making, Personal Leadership & Effectiveness

Lot of travel