Brand Manager - FMCG

Position: Brand Manager

Location: Delhi/NCR

Company: One of the largest fmcg co.

Key Responsibilities :

- Contribute to the development, reinforcement and implementation of long-term strategy and plans for the brands

- Help in the development of, securing agreement to and implementation of annual brand plans & effort priorities to help the brand achieve its financial targets

- Develop and implement Effective & efficient communication and media plans to help achieve brand targets managing a budget of 40-50cr

- Develop and implement effective direct consumer contact strategy and plan (including consumer contact program), evaluate and ensure implementation towards driving and strengthening the brand equity

- Responsible for the development and implementation of all communication and Point of Sale strategy including close coordination of trade marketing activities with appropriate sales teams

- Significant contribution to other key company projects (as brand team's representative on cross-functional teams

- Develop sales and consumption forecast for the brands and monitor accuracy

- Evaluate and track brand performance against budget and communicate to key stake holders the progress

- Responsible for identifying the need, formulate and implement consumer research on both brands to drive long tem equity as well as oversee product improvements.

- Act as a brand interface with supply chain.

- Carry out the regular activities around generating key reports on brand health, with particular focus on Marketing Expenditure

Knowledge Skills Required :

- MBA/PGDBA - 07/ 2008

- Currently working in a similar role with one of the top FMCG Companies

- Knowledge of the Indian consumer, marketing, sales, trade and regulatory environment for the existing category and the categories likely to be the drivers of future growth.

- Track record of Advertising development & execution, media planning.