Brand Manager - FMCG

Brand Manager Job Description

Every company organizes its marketing department differently, meaning a brand manager's responsibilities may vary from business to business. That being said, here's a sample job description you can use to guide your hiring practices, or prepare for a job interview.

Job Summary:

Brand managers are responsible for understanding what makes our target audience tick, and for developing marketing campaigns that position our brand according to those motivators. These marketing campaigns will not only drive customer engagement, but will further define our brand's reputation and image in relation to the market.

Job Responsibilities:

- Responsibilities include, but are not limited to, the following:

- Conduct consumer and market research

- Identify how our brand is currently positioned in the market

- Design a research-based brand strategy

- Develop and execute marketing campaigns aimed at communicating our brand message

- Communicate our brand personality internally and align company around foundational ideas

- Lead marketing team members through campaigns

- Measure and report on success of marketing campaigns

- Anticipate consumer trends and keep brand up to date

Brand Manager Education Level, Skills, and Experience:

- Most brand managers must have obtained at least a bachelor's degree in a relevant major and a few years of marketing experience prior to being hired. Some companies may require a post-graduate qualification or MBA.

- Strong leadership skills and excellent communication skills are also required to manage and work with a branding team.

- When hiring a brand manager, companies typically look for the following qualities and skills:

Creativity:

Branding is an instrumental way to distinguish your company from your competitors. This requires insightful thinking as well as an aptitude for creative, out of the box thinking. A good brand manager will offer innovative strategies and ideas to help your company stand out.

Trend Savviness:

Brand managers must stay on top of industry trends in marketing and consumer psychology. They should be able to demonstrate their interest for the latest industry news and information.

Focus and Responsibility:

It is not just enough to have good ideas. Brand managers need to be able to execute them. Since they will work with a variety of organizational functions to achieve their goals, they must be able to stay focused and be ready to take on multiple responsibilities.