- Requirement is for Parle Agro Max CTC 30 lacs p.a. - Establish the strategic roadmap for the beverages portfolio and hence set objectives that would serve as a vehicle to deliver business destination - Based on a clear understanding of consumer need states, the beverage landscape, system capabilities develop the strategic roadmap for all brands - Identify profitable volume opportunities, design plans to leverage the same. - Formulate strategies taking into account the crucial factors of product, price, pack size and channel for each brand - Develop annual plans with clearly defined metrics on all fronts such as volumes, financials - Lead the development of innovations in the beverages stable to aid increased purchase and consumption products - Assess in market potential for new products, innovation in existing products, - Develop and build a robust new product business plan which is aligned to the overall strategic business objectives - Map potential versus capability available in the system and synergize design of new products with existing capability - Continuously obtain feedback from consumers and collaborate with NPD team, develop prototypes and take corrective action based on consumer feedback obtained for the same - Continuously monitor the commercialization process and ensure that the developed product reaches the market - Develop and execute consumer activation strategies and integrated programs that maximize profits - Operationalize the planned strategy with innovative plans in-line with agreed priorities to maximize beverage incidence, beverage volume & profit - Design, develop and implement innovative marketing initiatives to deliver the business requirements - Develop core communication ideas and materials which can be executed across all forms of media and laise with required agencies and partners - Design and develop innovative packaging solutions - Collaborate with regional teams and ensure successful execution of designed initiatives - Enhance capability of team members in all necessary areas of marketing - Increase in Awareness, Availability & Preference - Increase in consumption intent - No. of products added to existing portfolio with timelines and value added by the products - Planning and Managing budgets - Liaise with all other departments that contribute to the execution of the marketing plans laid down

Mumbai

Brand Manager - FMCG 

Brand Manager - FMCG  ,Job Description for Brand Manager - FMCG  in Jaden Executive Search in  Mumbai for (7-10) years of experience. Apply Now!

Job Description for Brand Manager - FMCG  in Jaden Executive Search in  Mumbai for (7-10) years of experience. Apply Now!