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23/07 Priya
Managing Director at Tyche Jobs

Views:1259 Applications:438 Rec. Actions:Recruiter Actions:318

Brand Manager - FMCG (6-8 yrs)

Overseas/International/Indonesia Job Code: 954312

1. Responsible for managing the P&L of category(s)/ brand(s)

2. Work closely with sales & distribution teams across channels for establishing and achieving the business plans (top-line & profitability) through effective ATL & BTL programs

3. Lead various market research - Brand Track, U&A, Packaging tests, Insight Mining, Fragrance test, communication tests & Pricing studies

4. Develop and provide effective Product, Packaging & communication briefs to internal & external agencies

5. Work closely with agencies for developing and launching initiatives and programmes to strengthen brand positioning, overcome competitor challenges, etc.,

6. Carry out efficient Media planning and execution across all mediums

7. Conceptualize, develop, and launch NPD & extensions by collaborating with various stakeholders and cross functional teams

8. Monitor brand performance, positioning, etc., through various market intelligence reports (ACNielsen, IMRB, Mintel, Euromonitor, etc.,) and continuously adapt brand strategies and programs

9. Generate MIS and analytical reports for management reviews

Location - Jakarta

Women-friendly workplace:

Maternity and Paternity Benefits

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