Brand Manager - FMCG

Brand Manager-Among the Top 5 Leading FMCG Company-Mumbai

- Refreshing & rationalising Brand Strategy

- Implementation of consistency of brand strategy across multiple hubs

- Advance planning for improving efficiencies across corporate and hub teams

- Building brand awareness in a fragmented media environment with restricted budgets v/s competition

- Driving a consumer focussed proactive approach to brand building

- Driving Innovation

- Anticipating future consumer needs and incorporating into the brand development process.

- To conceptualize Media communication programs to drive media efficiencies leading to mass reach of brand .

- Responsible for inducting the relevant ppl ( Sales / Marketing staff ) into the new campaign and managing expectations on thematic execution w.r.t integrated launch allocating resources and focus on the campaign

- Ensuring a pre and post test of the concepts for thought crystallization & tracking effectiveness of the campaign.

Contact - gold@pmsconsulting.in