Brand Manager - FMCG

Brand Manager

Job Summary:

- As a Brand Manager for a D2C (Direct-to-Consumer) brand, you will be responsible for developing and executing brand strategies to drive growth and revenue. You will be the key person responsible for the brand's overall image, messaging, and positioning in the market. You will work closely with cross-functional teams such as marketing, product, and sales to ensure the brand's success.

- An effective job title wiil typically include a general term, the level of experience and any special requirements. The general term will optimize your job title to show up in a general search for jobs of the same nature. The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required. And if your position is specialized, consider including the specialization in the job title as well. But avoid using internal titles, abbreviations or acronyms to make sure people understand what your job posting is before clicking.

- Perform regular market research studies to gather important brand data

- Develop custom brand management plans for each product and submit updated summaries on brand exposure to management each month

- Assist in the design of retail packaging as well as the creation of in-store marketing displays

- Maintain contact with vendors and distributors to get critical input on how product design and implementation can be improved

- Work closely with several advertising agencies to manage brand marketing campaigns